THE RECIPE FOR A SUSTAINABLE FUTURE AT THE RITZ-CARLTON, DUBAI, JBR
Dubai, United Arab Emirates, XX February
2022 – The
Ritz-Carlton, Dubai, JBR is partnering with Green Container Advanced
Farming (GCAF) to strengthen its commitment to fresh, sustainable living with
the launch of its very own hyper-local on-site hydroponic farm, one of the
first-ever vertical farms in the city.
Renowned for providing the highest
quality and most innovative dining experiences, The Ritz-Carlton, Dubai strives
to serve guests mouthwatering cuisine, prepared with locally grown produce for
a delicious taste. By harvesting a variety of herbs, microgreens, lettuce and
other ingredients at their own hydroponic facility, just a few short steps away
from the kitchen, the hotel promises daily delivery of the most nutritious
ingredients in dishes served across their numerous award-winning restaurants.
With a focus on food security and
regenerative farming practices, the city’s latest vertical farm at The Ritz-Carlton,
Dubai is approximately 40 square meters in size and completely sealed to ensure
it is totally pesticide and herbicide free. The dynamic farm grows crops year-round
with daily harvests of up to ten kilograms of produce. The freshly-grown selection
of herbs includes Italian basil, Thai basil, and rosemary, amongst others,
while coast-line lettuce, salanova mix and kale will also be grown. The produce
will enhance the skillfully prepared dishes served at the distinct dining
establishments such as Blue Jade, Splendido, Amaseena and more.
As the first Marriott property in the
region to establish a vertical farm, The Ritz-Carlton, Dubai has reaffirmed its
commitment to sustainability, while supporting the UAE’s ambitious food
security goals. The hydroponic technique employed by the resort eliminates the
need for soil to grow crops and reduced the amount of water needed for by close
to 90% when compared with traditional farming techniques. By having the farm located
on the property, the carbon footprint is greatly reduced since logistics in
bringing the produce to the hotel are eliminated while also enhancing the
quality of freshness.
Jeroen Elmendorp, General Manager of The
Ritz-Carlton, Dubai, commented, “ At The Ritz-Carlton, Dubai, we are proud to
be one of the first hotels in the region to provide our guests with sustainably
grown, local produce from our innovative vertical farm, across our diverse
F&B offerings. The significance of this launch is twofold; we are firstly
supporting the UAE on its journey to increasing sustainability, while also
enabling our guests to eat locally grown produce, which of course, is more
environmentally friendly, but also superior in quality, taste and freshness.”
“Looking forward, we aim to boost
responsible operations, which involves placing sustainability at the heart of
all that we do. I am confident the launch of our very own hydroponic facility
will provide our guests with an incredible culinary experience, as we prepare
tantalizing cuisine bursting with flavour.”
“GCAF
LLC is proud to be partnering with Ritz Carlton JBR on this project and look
forward to a long relationship in providing the highest quality produce
possible.” - Maan Said, CEO, GCAF – Green Container Advanced Farming
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