Clickon magazine interview with Mr. HOUSSAM
MANSOUR the Form Hotel Dubai GM
1.
Give us a little brief about Form Hotel – how many keys,
what are the facilities and services on offer?
Form Hotel is part
of Marriott Bonvoy, a 136-room boutique luxury hotel and the only Design
Hotels™ property in the Middle East. Design Hotels™ is a hand-picked collection
of boutique and design-driven luxury hotels across the globe, All our guest
rooms comes with a custom-crafted art and photography by Nina Dietzel,
completing a sharp, tightly curated visual experience that is both contemporary
and timeless.
2.
Form Hotel is the only Design Hotel in the Middle East, tell
us more about its design elements?
The unique style
and design of our hotel with a wide variety of personalized artistic
experiences, magnified by the art deco fusion made by Paris-based art studios
that blend the modern arts with the exquisite authentic Arabic heritage that
forms the trademark of our hotel.
3.
What are some trends that you are noticing for 2022?
The Dubai Expo
2020 brought an opportunity for the hospitality industry to get a
global-stature positioning. The impact is not just on the tourism industry but
almost all sectors witnessed a great boost such as education, healthcare,
retail, hospitality, entertainment, construction, real estate, and IT, among
others.
We witnessed a
remarkable recovery in the hospitality industry with the increasing demand for
reservations and bookings. Throughout the year, we have increased the value of
our property by introducing special packages. These work better than discounts
for increasing demand, as they include something extra for the same price and
can help us stand out from the competition. The trend is expected to continue.
4.
What are your key feeder markets and demographics for this
year?
After the
turbulent days, we saw a surge in the local market followed by KSA, Germany,
USA, UK and other countries around the world.
5.
Is it a business hotel or more suited to leisure?
FORM Hotel is in
the historical Al Jaddaf giving an amazing view of the surroundings. The hotel
boasts of designs that are modern yet serene. We promote and market FORM Hotel
as convenient for business and leisure.
6.
What are the policies that you have put in place that have
made a big difference? What are the achievements you are most proud of?
Within a short
period of time, FORM Hotel has succeeded in positioning and increasing
visibility as a leading hotel in the Al Jaddaf area. FORM hotel has been
carefully crafted as a design hotel and conceptualized as a boutique hotel, we
have been able to increase the regular guest and retain customer retention
through direct bookings at a high percentage.
7.
What are some of the latest promotions and offers?
We are welcoming
the holy month of Ramadan and the season of Summer with spectacular long term.
Package. It’s an all-inclusive long-stay offer priced at AED 4500 per room for
30 nights with additional benefits. Booking is valid for stay from April –
August 2022.
8.
Can you explain how you have utilized your multi-experience in different
countries and as the GM at FORM Hotel?
With over 25 years
of solid experience in the MENA region, I gained an expertise by working and
leading small boutique hotels and large properties which created the ability
for me to turn the financial performance quickly of any hotel in a short period
of time with an impressive result in the last six months where the hotel
occupancy was 98 percent with a net profit of 45 percent.
To reserve, email
reservations@form-hotel.com or call +971 4 317 9000 or visit their website
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