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Clickon magazine interview with Mr. HOUSSAM MANSOUR the General manager of Form Hotel Dubai

 

Clickon magazine interview with Mr. HOUSSAM MANSOUR the Form Hotel Dubai GM


 

1.      Give us a little brief about Form Hotel – how many keys, what are the facilities and services on offer?

 

Form Hotel is part of Marriott Bonvoy, a 136-room boutique luxury hotel and the only Design Hotels™ property in the Middle East. Design Hotels™ is a hand-picked collection of boutique and design-driven luxury hotels across the globe, All our guest rooms comes with a custom-crafted art and photography by Nina Dietzel, completing a sharp, tightly curated visual experience that is both contemporary and timeless.

 

2.      Form Hotel is the only Design Hotel in the Middle East, tell us more about its design elements?

 

The unique style and design of our hotel with a wide variety of personalized artistic experiences, magnified by the art deco fusion made by Paris-based art studios that blend the modern arts with the exquisite authentic Arabic heritage that forms the trademark of our hotel.

 

3.      What are some trends that you are noticing for 2022?

 

The Dubai Expo 2020 brought an opportunity for the hospitality industry to get a global-stature positioning. The impact is not just on the tourism industry but almost all sectors witnessed a great boost such as education, healthcare, retail, hospitality, entertainment, construction, real estate, and IT, among others.

We witnessed a remarkable recovery in the hospitality industry with the increasing demand for reservations and bookings. Throughout the year, we have increased the value of our property by introducing special packages. These work better than discounts for increasing demand, as they include something extra for the same price and can help us stand out from the competition. The trend is expected to continue.

 

4.      What are your key feeder markets and demographics for this year?

 

After the turbulent days, we saw a surge in the local market followed by KSA, Germany, USA, UK and other countries around the world.

 

5.      Is it a business hotel or more suited to leisure?

FORM Hotel is in the historical Al Jaddaf giving an amazing view of the surroundings. The hotel boasts of designs that are modern yet serene. We promote and market FORM Hotel as convenient for business and leisure.

 

6.      What are the policies that you have put in place that have made a big difference? What are the achievements you are most proud of?

 

Within a short period of time, FORM Hotel has succeeded in positioning and increasing visibility as a leading hotel in the Al Jaddaf area. FORM hotel has been carefully crafted as a design hotel and conceptualized as a boutique hotel, we have been able to increase the regular guest and retain customer retention through direct bookings at a high percentage.

 

7.      What are some of the latest promotions and offers?

 

We are welcoming the holy month of Ramadan and the season of Summer with spectacular long term. Package. It’s an all-inclusive long-stay offer priced at AED 4500 per room for 30 nights with additional benefits. Booking is valid for stay from April – August 2022.

 

     8.   Can you explain how you have utilized your multi-experience in different countries and as the GM at FORM Hotel?

 

With over 25 years of solid experience in the MENA region, I gained an expertise by working and leading small boutique hotels and large properties which created the ability for me to turn the financial performance quickly of any hotel in a short period of time with an impressive result in the last six months where the hotel occupancy was 98 percent with a net profit of 45 percent.

 

To reserve, email reservations@form-hotel.com or call +971 4 317 9000 or visit their website


Tony Farah

Author 

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