Dubai Mall has
always been a popular place for all things, and LADURÉE fits
right in here. The concept is simple –everything served is made fresh daily and
without additives, chemicals.
Inside Fashion Avenue in Dubai Mall sits LADURÉE, an open-plan café that leans heavily on plush furniture and snappy waiter uniforms to enforce its ‘we’re so fashion’ message. Although one would be inclined to assume a venue like this is rather pretentious, the food on offer and the level of service begs to differ
Last night, Ladurée, the French tearoom and patisserie,
revealed its new decor and menu at its original Dubai Mall branch, which is
soon to mark its 9th birthday. Coinciding with a visit from global
president David Holder, Ladurée hosted a special event with media and bloggers
to showcase its modern new décor and locally-inspired savoury menu.
Hoping to bring Ladurée to a new generation whilst also staying true to
the brands values,
the aim of the refurbishment was to transform the branch to offer
customers a unique
culinary experience that is like stepping into a modern Parisian
tearoom. All the interior
design was uplifted using its famous pastel shades of green and pink to
bring a warm yet
refined ambiance.
To appeal to tourists and residents alike, Chef Romain has created a new
breakfast and salad
menu especially for the Dubai tearoom. Chef Romain also added new dishes
based on
customer feedback while incorporating the most recent trends to create a
diverse new menu
that features dishes from around the world, including Salmon Benedictine
Eggs and a Salmon
Poke Bowl.
Commenting, David Holder, said, “At Ladurée, we are exceptionally
proud of the success our
original Dubai Mall branch has achieved in the last nine years. Our
customers are always
seeking something different and so we wanted to totally refresh this
branch to offer a new
and authentic Ladurée experience. This country has a special place in
our hearts as we now
have six branches in the UAE, having opened four in the last two years
and we are always
looking to expand into new locations.”
In the UAE, Ladurée is operated by French Spirit Coffee Shop llc
which is owned by Vital
Investment llc.
Dubai Mall Tea Rooms
Address: Fashion Avenue, First Floor, Dubai Mall
Opening Times: Sunday – Wednesday 10:00am – 11:00pm, Thursday – Saturday
10:00am – 12:00am
Telephone Number: +971(0)4 339 8520
Originally opened in 1862 as a French pastry
shop, the story of Ladurée is steeped in culinary history, as it was Louis
Ernest Ladurée’s wife, Jeanne Souchard, who later had the idea of mixing the
styles of the Parisian café and pastry shop to create the first tearoom in the
city. In this conservative time, the “salon de thé” had a definite advantage
over all the cafés: women could gather and dine in complete freedom.
Bringing the exquisite world of macarons to the Middle East, Ladurée,
the French luxury tearoom and patisserie, opened in the Fashion Avenue Dubai
Mall in 2010. Since then it has opened five more branches around the UAE,
including The Beach JBR (2015), Mall of Emirates
(2017) Yas Mall (2017), Abu Dhabi Mall (2018) and a second outlet in Dubai Mall’s
new extension (2018).
Today, with a refined menu serving delectable
savoury and sweet dishes in addition to its fine pastries and world-famous
macarons, each Ladurée has evolved to become a popular destination. Ladurée is
a chosen spot for residents and tourists looking for the perfect balance
of visual and gustatory pleasure. Each branch also includes a delicatessen,
featuring gourmet gifts, hampers, fragrances, special trinkets and candles for
customers to take home.
In the UAE, Ladurée is operated by French Spirit Coffee Shop llc
which is owned by Vital
Investment llc
Tony Farah
Author
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